The High Culture brand was created for a school project, where we where given the opportunity to develop the branding for our own brand. I chose to create the branding for a marihuana related company, an interesting market after changes in legislation around the world.
The concept behind High Culture is seeing the community as a culture, marihuana consumers for a community and actually have a lot of cultural features to it. There is a whole culture of unique art, music, food behind it and High Culture would fill in the content for this on their website. This would create a strong and loving community behind the brand, where it will be much more a collaboration with the customer, to deliver desired and honest products.